Steve McCready
Paradoxical
Cambium Carbon's big vision for the environment
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Cambium Carbon's big vision for the environment

Net zero? How about net negative?

My guest for this episode is Ben Christensen. Ben, a Forbes 30 Under 30 lister and TedX speaker, is a thought-leader and industry expert. He is the CEO and Co-founder of Cambium Carbon, a climate-tech start-up. By working with cities to divert wood waste, local manufacturers to create sustainable products, and demand partners for offtake, they are creating a new regenerative supply chain for urban wood.

Listen in to learn about:

  • The carbon-intense wood supply chain that Cambium Carbon is disrupting and how they’re doing it.

  • Why Ben thinks net zero isn’t a big enough target and how he’s seeking net negative.

  • How creativity plays a role in Ben’s approach to business.

  • The importance of culture and finding the right people in building a successful business.

  • The challenge of balancing ‘I’ vs. ‘We’ in the corporate environment.

  • … and a whole lot more.

Learn more about Cambium Carbon at https://cambiumcarbon.com

Connect with Ben on LinkedIn: https://www.linkedin.com/in/btchr/


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Steve McCready
Paradoxical
Sure, you've got a small business, but that doesn't mean you can't have big ambitions.
Paradoxical is about the psychology behind doing big things in small business, so if you're looking to take your business to the next level, you've come to the right place.