Steve McCready
Paradoxical
Sustainable, sturdy, and a dose of snark; talking socks with Cindi Busenhart of MERGE4
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Sustainable, sturdy, and a dose of snark; talking socks with Cindi Busenhart of MERGE4

Steve McCready
Dec 07, 2023
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So, I'll admit upfront that I'm a fan of MERGE4's socks, and you'll hear that pretty clearly in this conversation with Cindi Busenhart, their CEO & founder.

Cindi’s a big believer in the power of team and you’ll hear that throughout this episode, as well as how she’s used her past experiences in business and a very clear focus on values to build MERGE4 into a unique sock brand.

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Steve McCready
Paradoxical
Sure, you've got a small business, but that doesn't mean you can't have big ambitions.
Paradoxical is about the psychology behind doing big things in small business, so if you're looking to take your business to the next level, you've come to the right place.
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