Steve McCready
Paradoxical
Leverage through listening with Fritz Westover of the Virtual Viticulture Academy
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Leverage through listening with Fritz Westover of the Virtual Viticulture Academy

Listen to your customers, not your competition

Ok, you’re probably not in the wine business … so why listen to this episode? Well, Fritz knows a lot about how to be successful in small business while being efficient with his time & energy and honoring himself and his identity. So, there’s a lot of strategies you can adapt to your business that you’ll hear about in our conversation.

Some of the topics we explored include:

  • The magazine article that inspired Fritz’ career path

  • Fritz’ journey from employee, to solo business to small business.

  • Fritz’ approach to serving his clients and discussing renewals that results in a very high retention rate while saving him time & energy.

  • How Fritz took an established model used in other industries and translated it into the world of viticulture as a way of expanding his business.

  • Why Fritz does not engage in affiliate relationships.

  • Fritz’ challenges in balancing working on and in the business and why his support team is an important part of addressing that challenge.

Connect with Fritz:

Web: Virtual Viticulture Academy

Podcast: Vineyard Underground

Instagram: Westover Viticulture

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Steve McCready
Paradoxical
Sure, you've got a small business, but that doesn't mean you can't have big ambitions.
Paradoxical is about the psychology behind doing big things in small business, so if you're looking to take your business to the next level, you've come to the right place.